Social Media Marketing Q&A

Hi Phil, I haven't as yet, however have been considering it for a new product I have released.  On reading on some business facebook groups I am a part of I have noticed that it can be quite hit and miss.

The biggest takeaway I have gotten from my research so far is ensure you have all the right paperwork ie contracts - branding specs etc in place is key.  What are they going to do on your behalf (ie how many posts, what are they going to say, what hashtags etc they are going to use etc)  and How are they going represent you , when , how often etc.

I was shocked to hear how many 'scammers' there are out there - with fake followers, bots etc that will not yeild any results.   

I say Go for it!  but, like all business - Do your own research and Due Diligence!

@Taag Plumbing  asdf

Insta is not only to promote personal photo's,  it’s arguably the most powerful social platform on the earth and a must-have for any business’s social media arsenal!
 

1. Show your expertise.

2. Inspire with success stories.

3. Inspire with quotes.

4. Make them smile.

5. Raise the curtain.

Cassidy is totally right - it nails your professional online identity. In any case, there's always the account settings section and the save changes button :)

No, it's not. I do know people who use the strategy of creating a friendly URL that is used in the ad, that then redirects to the Facebook group.

Ask to see previous examples of their work to gauge if they are able to create the type of content you are looking for. Also ask them to create 3 -5 pieces of content for your company and see if they are aligned with your message and they type of content you want to be putting out there. Ask them how much time they think it will take each month to create the amount of content you require. And finally ask how much it will cost - you don't want to be hit with any hidden costs when you receive the invoice. 

Yes I do and you should. I have heard that you wont get as much visibility by using 3rd party apps.  The functionality is there within Facebook natively, so no need to go elsewhere to other apps.

Why you should schedule? It helps keep you planned, organised and consistent.  If you don't plan ahead typically, you might be more likely to post for the sake of posting, without much thought put into it.  I would have a content strategy in place where you have planned content, but also allow the flexibility to add unscheduled, timely posts as you need to.

The short answer is no, Facebook ads and boosted posts have no negative effect on your organic reach.

There are two scenarios in which an ad can come into play; either you have a post you’re promoting, or you’re creating a post in the ads manager to promote.

In the first option, you already have a post and it’s already being shared. Turning it into an ad doesn’t diminish that, because it’s already happened. The only thing it does is expand the number of people who see your posts. Thus, promoting an existing post cannot possibly decrease your reach, only increase it. The absolute worst case would be no one seeing your ad, for whatever reason, so your reach stays the same.

When you’re creating a post to use for a promoted ad, that post didn’t exist before the ad went live. That means its organic reach is 0.

When you post the ad, it gets hits, and it gets exposure. This gives you reach you didn’t have before. Therefore, every view you get from an ad is a bit of reach you didn’t have before.