I actually just recorded two videos on this on the Your Social Voice YouTube channel if you want to go check it out. The limitations of traditional businesses and then how to market traditional businesses.
https://www.youtube.com/watch?v=uJRMjvGxoI4&feature=youtu.be
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I actually just recorded two videos on this on the Your Social Voice YouTube channel if you want to go check it out. The limitations of traditional businesses and then how to market traditional businesses.
https://www.youtube.com/watch?v=uJRMjvGxoI4&feature=youtu.be
From my point of view when it comes to 'traditional' businesses you need a bit of a different approach when considering social media campaigns. A restaurant for instance, you're not going to go ahead and create lead ads or get them to opt in to something and then call them up and say oh hey come down for a meal.
Awareness of your restaurant, where you are and what you provide is number 1. Great imagary to attract customers and also giving them a reason to come down. You need a great content plan so you're constantly putting out content about this and people know you're there and what you do best as a restaurant.
The next thing we suggest is the use of Facebook Messenger BOTs. Building a subscriber list to allow you to market to a list of people who are interested in your restaurant or who have been there before would work really well. One of the ways you can build a list is through a competition (that is facilitated by the BOT through your FB Page) and through this. You can also put the QR code of your FB page in store for customers to scan. This all builds you a list within the program you built the BOT on (eg: Chatfuel/ManyChat) and allows you to broadcast out to them (like you would normally via email) directly from your FB page to their messenger. With open rates on emails 20-30% and open rates on messages through messenger 90-100%, your customers/potential customers are sure to see your in store specials that you want to push out!
Hope this helps :)
