Marketing Q&A

This is just Test

I don’t think newsletters are dead in email marketing, but maybe it has gotten competitive in certain industries. It’s why your newsletter need to have a point of difference instead of doing a run of the mill job.
 
You must think of newsletters as a long-term game. It’s about understanding the issues your subscribers are facing and helping them out or educating and inspiring them regularly. You’re regularly engaging with them and nurturing them, building credibility and trust in you until they are ready to do business with you or buy your products.
 
Before you start a newsletter, you need to sit down and hash out a plan that is tailored to your audience. I suggest looking at other newsletters to see what they offer and if there are any gaps you can find.
 
And always monitor your newsletter’s performance, checking stats such as open rate, click through rate and where your readers are clicking in the email to gauge their interest. MailChimp regularly publishes benchmark numbers for email marketing, and you can see where you are faring to the industry average. For example, if your open rate is below the average of say, 18%, then you know that you need to try something new, such as A/B testing your subject lines.
 
As long as you monitor your email marketing, then you can decide whether newsletters are worth running for your business or using other email marketing strategies to nurture your audience and get sales or leads. You can try working with an email marketer who has more knowledge and skills to help you out, as I feel that email is an important marketing channel for small businesses. 

It depends.  We charge by the project or on a monthly retainer depending on the scope of work but some firms  will bill clients on an hourly basis.  Others may work for a success fee or for stock so you just have to ask, there is no set fee structure for agencies.  Sometimes there is an initial set fee to get started then an ongoing lower fee to maintain support so first figure out what help you need then work with your agency partner to strucure the fees in a way that works for both partiies.  In many cases agencies can be flexible when clients are clear on their objectives and goals.  Good luck.

Affiliate marketing can be a great way to generate attention for your business. When used correctly, you are tapping into an audience who are already in market for a product or service you offer. A warm lead, if you will.

The question is, what would you pay for that lead? Even then, how qualified of a lead are they? There's no guarantee they'll actually buy from you. That's why Savvy SME's look to optimise their own assets and landing pages first, so that when you're ready to start spending money to attract people to your business, you're using those funds in the most efficient way possible. This will put your business in the best position to capitalise and convert that traffic into paying, loyal customers. 

You have one chance to make a great first impression so if you are launching a busioess, website, new product or service and you do not have the right expertise in house then it is time to bring in professionals who can help.  Don't risk diluting your brand or putting your business in a position where it will cost more money and time to get the right words and pictures out there to tell your story.  If you need help ask for it, it is rarely too early and often too late in my experience.  Good luck!

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I think it comes down to the hip-pocket nerve. All you need to get is a few people bragging about how much money they're saving using solar compared to grid electricity. A simple ad campaign that opens with a family on holiday for the fifth time that year. Some wait staff grumbling that they're "sun worshippers" - they chase good sunny weather thanks to solar energy savings. The environmental impact is not so big a deal in this country, since grid electricity is so expensive.

There is no rule on % to spend, it is not about the size of your budget anymore.  Today you can have tremendous impact through social media, influencer marketing, SEO, SEM,, etc.  It is about being relevant and timely with the right message to your audience.  Find your key messages and be consistent in communicating them across all channels for the best results.  Track andmeasure everything so you can test and learn as you go.  As you get traction then you can start to invest further to grow.   Be scrappy and resourceful whether your budget is small or large.  Find the tools that work best for you.  Good luck!  

You have one chance to make a great first impression so if you are launching a busioess, website, new product or service and you do not have the right expertise in house then it is time to bring in professionals who can help.  Don't risk diluting your brand or putting your business in a position where it will cost more money and time to get the right words and pictures out there to tell your story.  If you need help ask for it, it is rarely too early and often too late in my experience.  Good luck!