Marketing Trending Articles

The client, a metro-based trade business, was winning plenty of work but had no clear visibility into true job costs. Quotes were often based on experience and rough estimates, with materials, labour, and overheads not consistently tracked against each job. As costs rose and jobs varied in...

The client, a single-location cafe based in a busy suburban area, was operating without clear visibility into margins or cash flow. Pricing decisions were reactive, costs were creeping up, and the owner often felt unsure whether the business was actually performing as expected. Our approach...

For most people selling is one of the most difficult things to do. But, given the proper outlook, it can be seen as very easy to do. Once you are given the right guidelines and get properly motivated, it is pretty easy to almost sell anything. In most cases you simply need to solve a problem,...

I like to touch people, and I see that many others do too! Oh don’t get me wrong, I mean touch them in the marketing sense, what did you think I meant? Some great marketing material has been created by businesses and it seems to have missed the mark, no major boost in customer numbers or buying...

Storytelling is nowadays the best and most effective way to connect with your audience and has never failed to help brands establish themselves as relatable. It’s crucial to show your audience your authenticity, how genuine your brand is, and how easily people can relate to you. In order to...

Part 2 of 3 Four Colours of Buyers The first studies of personality types were done around 400BC in Ancient Greece, by Hippocrates. Hundreds of years ago, astrologers began using the four elements of nature – earth, air, fire and water to describe common traits. In modern times, Swiss...

​​Newest trends in marketing have taken over the old school and experts often give up the outdated and obsolete marketing methods, trying to concentrate on up-to-date marketing toolboxes.These approaches, though often effective, are not enough. Balancing the old and the new is what a company...

By Gregory Ferrett The most commonly asked question by business owners and sales people is "How can I remove price as an objection?" I was standing in the supermarket aisle last week and noticed a young man lingering in the laundry power section. Being a naturally curious person so I walked up...

When it comes to individuals who take extreme stands in "purpose" over "selling", I think we need to use the analogy of the yin-yang symbol to demonstrate a point. Within each half of the same circle, there is a little bit of the other in each other (represented by contrasting dots). No message...