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Think of this from your customer point of view.  How can your potential customers differentiate a fraudster website from a genuine website? Does fraudster website normally has a physical address on it?  What would your customer think if they can't find an address on your website?  

You certainly don't need a physical address for a website but if are selling something on your website and you want to attract more customers, you should have one.

tagging @James Alex  once again on the same question

Hi Micha,

It is possible to engage some consultants and agencies on a fixed fee irrespective of the role. There are some agencies that have a service model where they change 5k for example to fill a permanent admin role. Though there are not many of them, and their service offering maybe as simple as post and pre-screen candidates and that’s it.
The more usual model is to negotiate terms with an agency. Usually this is about 14-19% of a salary of the person you choose to hire.
Some roles will have a higher percentile depending on how hard they are to fill, similarly if they are more senior roles – Where the candidate’s salary is over 150k for example there will be less candidates in that pool; So the fee will go up because they are harder to find.
If you work with one agency exclusively they may reduce the fee when they negotiate terms with you.
If you are going to spend 100k salary of a Developer and also pay up to 19k to your recruiter, you have to ask… Is that $ well spent? Could you for example spend some of that on a digital marketing recruitment campaign, internal blogging, and social media presence that draws candidates to you on an ongoing basis.
That’s said once you have an agency working on your role there is no guarantee they will find you the developer of your dreams either.
And the cost of a bad hire IMO has very little to do with your external or internal recruiter. In my nearly 20 experience in HR and Recruitment, poor hiring usually comes from the company not having little ability to define its company culture and then interview for it, as well as a lack of understanding and practices to undertake interviewing for emotional intelligence.  “Hire in haste…”

Zoho is a good middle of the road CRM which can do a lot out of the box reliabily. Pipedrive CRM is sales focused, so lacks many other core features your will expect and need from a CRM. Sugar CRM is excellent if you have lot of development capability as you can built in just about any complex or unique feature you like, at less ongoing costs compared to the per seat model. As said it is best to work backwards from what you currently need and even harder what you may need in the future to choose the right option. The problem is you often don't realise what you may need as you aren't aware of what CRMs can do at a much enhanced and automated level. For more complex requirements it is worth engaging a CRM consultant that is across the leading market place options and not aligned to any particularly product.

You probably don't want one, and you may not even need one if you can fill out forms on your own, but it is a case of better off having one and not needing one, rather than needing one and not having one.

Hi Mike,
Its a great question and I'm glad you're asking.
I wholely believe you are best to do it yourself, as you will save thousands of dollars and get better results.
I offer a half day marketing training course that goes into it in details. If your time is valuable then its a very effective use of time and money to get the info you need to do it yourself. Having been a researcher of SEO for 15 years I've found fact based SEO is the only way to do it. Learning what the facts are can take many months or years as it did for me. 
I've tested variables with SEO but without knowing what facts you need to focus on it makes it hard, because then you're blindly trusting people. 
First you need to learn all about on-page SEO to get your site in order.
Part of that and probably the most overlooked is the copywriting and image selection of a website. Website developers are far better programmers than marketing experts so these two things, especially the copy is poorly executed.
Making a website visitor friendly as well as Google friendly is what SEO is all about.
Trying to learning all this yourself for free will probably take you years. I learn by paying some of best SEO guys in the world, and testing to see facts of what they recommend.
Its a mine field to wade through as many just quote other so called experts, who often aren't experts. Plus Google keeps introducing penalities that affect rank as they get smarter and smarter. 
Some things haven't changed with SEO and I doubt will, but some things do. Knowing why that is helps you a lot.
If you'd like to have a chat about it or have questions let me know. 
You'll get some value out of this blog post on SEO I wrote recently: https://www.profittrans4mations.com.au/how-to-find-a-good-seo-company/ 

I think it comes down to the hip-pocket nerve. All you need to get is a few people bragging about how much money they're saving using solar compared to grid electricity. A simple ad campaign that opens with a family on holiday for the fifth time that year. Some wait staff grumbling that they're "sun worshippers" - they chase good sunny weather thanks to solar energy savings. The environmental impact is not so big a deal in this country, since grid electricity is so expensive.

Create a product or service that lots of people want. If you find out how people are feeling just before they need your product you can work out how to provide information that will help them solve their problem. Then, when they are solving their problem, they'll come to you to solve it.

Using Social Media and a PR campagain pre-supposes that you know your customer really well... if you don't, it'll be money wasted.

There are several ways:
- A name that describes what you do (perhaps based on company values, etc.)
- Join two words together to create something unique (and memberable) e.g. BlueChilli
- A random, made-up word.

I'd avoid names based on your name simply because it can be a limiting factor in the future if you're not a lawyer or accountant.

Each has benefits and disadvantages.

I hope this helps.