Branding Q&A

There are several ways:
- A name that describes what you do (perhaps based on company values, etc.)
- Join two words together to create something unique (and memberable) e.g. BlueChilli
- A random, made-up word.

I'd avoid names based on your name simply because it can be a limiting factor in the future if you're not a lawyer or accountant.

Each has benefits and disadvantages.

I hope this helps.

It is like asking how much does it cost to buy a car, well that depends are you buying a Kia, Honda, Lexus,  Cadillac or Rolls Royce?  They are all cars that can get you from point A to point B but the ride will be different.  You can crowdsource a logo online or send out a Zoomerang survey link to conduct market research on the cheap for example.  That does not mean it is a good logo or relevant research though.  We have built successful brands in the low 5 figures up to well into the 6 figures so  it is not a question of how much you spend in my experience.  Find the right team to bring your brand's story to life and if all you can afford is a Kia then the team needs to be scrappy and resourceful to leverage social media and find the right words and pictures to tell your story.  That is also great advice if you have a bigger budget too.  Great brands connect with their target on an emotional level and they become champions and ambassadors for the brand.  Finding those compelling messages and insights takes experience and smarts more than money.  Good luck!