Direct Marketing Q&A

Bridget’s answers are spot on. Marketing to tradies is about marketing where they are at, such as in local papers or magazines because chances are, they are advertising there too. They will definitely see you. Try direct marketing with letter drop boxes to local tradies or posting snail mails to businesses you are targeting. Getting a shortlist of addresses are easy with online listings. You can find pretty much anyone nowadays. I’d also add that tradies with bigger businesses tend to have websites and Facebook or Instagram profiles too, they are also learning online marketing for tradies, so do not discount the power of online marketing. It can be effective with the right approach and messaging, if they are your target market.

Before you even start putting your pitch together, take a look at the potential client and see what they are doing. By understanding what is driving them to do what they are doing you can put together the pitch to nail the problem they have. Only if this nails the problem would I suggest you go to the effort of creating the solution.

Saves $100K and lots of time.

The key is to not think of them as disparate practices. The words 'online', 'digital' or 'traditional' are redundant if you're focused on the meaning of the operative part of the practice - marketing.

Focus on finding who your best customers are, why they buy and why they should buy from you. Once you have a clear idea of the answers to these questions, you'll be well placed to start looking for where they spend their time and how you can influence their behaviour.