Digital Marketing Q&A

While it's a shameless, self-plug - I'm finalizing a digital markeing course that's 2+ years in the making.  It's essentially everything I know, all laid out into a 12-week course. It literally teaches someone everything they need to know about digital marketing, from A to Z.  Since my background is sales, everything I teach is centered around being able to track results, and subsequently, ROI.  

@Team Lwc 

It allows people who have subscribed to confirm they did indeed subscribe. This way, if someone else added their email address, they have the opportunity to ignore/unsubscribe or just rethink what they're doing.

I'd suggest checking out Email Octopus, https://emailoctopus.com/ 
I don't personally use them, but their pricing and product are impressive. There are of course many other alternatives, but when using MailChimp as a direct comparison, I think this has a lot going for it.

It really depends on your industry as well as how big of an audience you want to target.  The mimimum I would invest is $20-$30/day, for a search network campaign, however with that you want to make sure you are generating enough relevant clicks and traffic to your site (at least 5 clicks a day).  If your budget is limited, you could also try to narrow down your geographic target, OR reduce the number of keywords so you get more data on each one. Better to allocate more budget to small number of keywords, than spread your budget so thin on heaps of keywords.  Adwords is all about the data, so you can make better decisions the more you have.  Have 100 clicks on one keyword is better than having 1 click on 100 keywords as you'll be better able to make a call on whether it's working for you.  Hope this helps and feel free to PM me to discuss further :)

In my opinion, MailChimp is the best platform for email marketing. which offers the best templates and their process is very easy and have premium and free services. I am really satisfied with their services.
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You have to invest something - but it can be your time instead of your money.

Organic social media strategies can be very effective - I have several businesses who regularly get business through organic social strategies I use. But you need to know what you're doing, and have a clear strategy in place.

A website that's optimised for SEO is also important! ;-)