Home, Building & Construction Q&A

Bridget’s answers are spot on. Marketing to tradies is about marketing where they are at, such as in local papers or magazines because chances are, they are advertising there too. They will definitely see you. Try direct marketing with letter drop boxes to local tradies or posting snail mails to businesses you are targeting. Getting a shortlist of addresses are easy with online listings. You can find pretty much anyone nowadays. I’d also add that tradies with bigger businesses tend to have websites and Facebook or Instagram profiles too, they are also learning online marketing for tradies, so do not discount the power of online marketing. It can be effective with the right approach and messaging, if they are your target market.