Sales Strategy Q&A

Split-testing is the best way to work out what is going to make a difference to your conversion rate.  A simple A/B test (this is where you create two variations of your landing page and send equal amounts of traffic to each until one is declared the 'winner' with the best conversion rate) is a great place to start.

What to test depends on a few variables. Depending on the volume of traffic the page receives, you'll probably want to start with testing one variable at a time.  If you're using a landing page builder and the design is sound then you could start with trying different headlines, then move to images, call to action text, button colour.  

If you're interested in finding out more about how to approach testing, I've written an extensive article about it.