Sales Strategy Trending Articles

The client, a metro-based trade business, was winning plenty of work but had no clear visibility into true job costs. Quotes were often based on experience and rough estimates, with materials, labour, and overheads not consistently tracked against each job. As costs rose and jobs varied in...

The client, a single-location cafe based in a busy suburban area, was operating without clear visibility into margins or cash flow. Pricing decisions were reactive, costs were creeping up, and the owner often felt unsure whether the business was actually performing as expected. Our approach...

Generating sales leads can be a challenge but generating QUALITY sales leads can be even more difficult. What if you don’t have the money to invest in advertising campaigns, SEO or big marketing programs? What if your customers don’t fit the social media demographic and don’t know their...

Key Takeaways SMS marketing is often forgotten, but perfect for travel businesses where customers demand instant communication. Use text messages for notifications before, during and after travel through reminders, confirmations and live updates. SMS marketing is also a big thing as text...

Let's be honest. Most businesses would prefer not to have to write a tender or a proposal to generate new business. But for many, business growth depends on successful tenders. It's true that writing a tender takes a lot of time and effort, so here are my top 10 tips on how to write a successful...

LinkedIn is known to be the most professional social media/networking platform out there, applicable for businesses not to advertise their brand and sell products, but to find relevant people for their businesses, attract them and turn into customers or partners. So, overall, LinkedIn is a great...

It seems that entrepreneurs these days are overwhelmed with all the different marketing strategies they can use to get clients and make more money. There are a myriad of traditional offline strategies and now a host of online strategies that are available. These days there is so much focus on...