Branding Trending Articles

The client, a metro-based trade business, was winning plenty of work but had no clear visibility into true job costs. Quotes were often based on experience and rough estimates, with materials, labour, and overheads not consistently tracked against each job. As costs rose and jobs varied in...

The client, a single-location cafe based in a busy suburban area, was operating without clear visibility into margins or cash flow. Pricing decisions were reactive, costs were creeping up, and the owner often felt unsure whether the business was actually performing as expected. Our approach...

It is the goal of any business to attract the right people towards their business, and there are vital tips that will help you build a standout brand.  The reason you want to be known for and uniqueness play an essential role Find out about creating a community around your brand, attracting more...

The meaning of a brand can be interpreted differently and it is prone to a lot of misconception. Each brand unfolds its own story and so must be managed by a clever editor who is ready to provide stakeholders with non-stop, high-quality content that offers utility and inspiration as well as...

A business identity is the overall image of the business in the mind of the public, which includes customers, investors and employees. It is the responsibility of the marketing department to maintain and build this identity in order to help fulfill their business objectives. The use of branding is...

Your personal brand will stay with you, while your company brand may not. Today’s business world changes constantly and, for you to become highly valued, you should focus on your personal, rather than corporate branding. Company loyalty no longer exists. People are hired and fired often. New...

Surfing the net, I stumbled across this beautiful article about spectacular stairs. It was a moment of “WOW”; a testament to the power of the creative mind’s ability to design function and form which is as beautiful as it is useful and relevant. While appreciating the beauty in this article,...

“Don’t ask me, what you know is true what you know is true, Don’t have to tell you, I love your precious heart” INXS Year after year INXS smashed out awesome rock songs and it showed in the massive following that they had. They had a consistent behavior. Some of it good, some of it, well...

Everything is about branding today. Whether you are in the corporate world, whether you are an entrepreneur or whether you're just looking for a job, you need to establish your image online. If I bump into you at an event, I will first judge you by the way you dress, hold yourself and speak to...