Social Media Marketing Trending Articles

The client, a metro-based trade business, was winning plenty of work but had no clear visibility into true job costs. Quotes were often based on experience and rough estimates, with materials, labour, and overheads not consistently tracked against each job. As costs rose and jobs varied in...

The client, a single-location cafe based in a busy suburban area, was operating without clear visibility into margins or cash flow. Pricing decisions were reactive, costs were creeping up, and the owner often felt unsure whether the business was actually performing as expected. Our approach...

We’ve all read our share of ‘why social media is important’ articles. We know the pitch, the numbers, the trends. We all know that it’s not a fad and it’s something there we should, at the least, be looking into, right? Given that, I thought what might be worthwhile is to take a look from...

1. Hard selling to your followers There are two reasons not to do this. Firstly, people do not want to be constantly bombarded with demanding posts such as “buy this” or “visit our online shop”. No one wants to be sold to, so this causes followers to unlike your page. Secondly, this just...

Finding a level of success in social media, especially for businesses can be disheartening. Your own personal posts or tweets may receive many comments and likes but when it comes to business the response may be less fervent. Do not despair, this is only natural. There is no secret formula post...

Instagram is undoubtedly one of the most down-to-earth and real ways to interest your customers and engage them naturally, without too much effort on designing and boosting parts. With the constant updates and new features that the platform keeps releasing such as the stories, your business is...

The Peter Montgomery Show Episode #22    Today on the show: Poy TB - The Facebook Fanpage Ninja creates niche pages on Facebook, quickly attracts thousands of fans from that niche to like the page and then monetizes all of that attention. Now he teaches other people how to do this too! Hit...

According to a 2011 comScore report, brands that post an average of five to seven times per week only reach about 16% of the fan base they have worked so hard to establish. While Facebook has never officially divulged exactly how to gain greater reach — though it did release an ad...

It used to be all about the big companies when it came to ads. Flashing billboards, posters, and TV commercials. Back in those days, people still read newspapers and subscribed to magazines.     In this brave new world, it’s all about the social media. Advertising budgets that used to go into...