Public Relations (PR) Trending Articles

The client, a metro-based trade business, was winning plenty of work but had no clear visibility into true job costs. Quotes were often based on experience and rough estimates, with materials, labour, and overheads not consistently tracked against each job. As costs rose and jobs varied in...

The client, a single-location cafe based in a busy suburban area, was operating without clear visibility into margins or cash flow. Pricing decisions were reactive, costs were creeping up, and the owner often felt unsure whether the business was actually performing as expected. Our approach...

Every business has a point to make to each and every one of its audiences. Whether internal or external, customers or communities, your business needs to be making its message clear. The first stage of this, and where many businesses fall down, is understanding what the message or point actually...

A press release is pseudo-news story, written in third person that seeks to demonstrate to an editor or reporter the newsworthiness of a particular person, event, service or product. Fraser Seitel, an American public relations consultant and author, refers to press releases (PR) as being, “the...

Can you believe there are businesses out there that aren’t engaging in digital marketing? Digital marketing has completely revolutionalised the PR game, turning the industry upside down and transforming the business landscape. Basically if you haven’t invested in digital marketing, you’re...

Life’s a Pitch: How to get your story heard While most PR professionals would agree that pitching stories can be one of the harder aspects of PR, many others would argue that it’s in fact finding the angle worth pitching that takes time and skill. The strategic know-how of PR lies within the...

I often get asked the following questions… What is the difference between Public Relations, Advertising and Marketing? It can be perplexing and overwhelming to promote your product, service and essentially your business. I hope that the below guide helps you to break down, decipher and...

It is a sad reality these days that good customer services is an ever-widening chasm of pain for the people to endure.  I am personally saddened to have experienced exceptionally bad customer service from the Head Office of a Network Marketing Company that I was once a part of.  This Company...

A large part of our business here at Belgrin is Public Relations. Many people are perplexed by PR and haven’t a clue what we actually do. Shows like Sex and the City, and Madmen have given the public a false image. You could liken an agency PR role to a journalist, although the difference is...