Content Marketing Trending Articles

The client, a metro-based trade business, was winning plenty of work but had no clear visibility into true job costs. Quotes were often based on experience and rough estimates, with materials, labour, and overheads not consistently tracked against each job. As costs rose and jobs varied in...

The client, a single-location cafe based in a busy suburban area, was operating without clear visibility into margins or cash flow. Pricing decisions were reactive, costs were creeping up, and the owner often felt unsure whether the business was actually performing as expected. Our approach...

Writing is a form of art in its own way. It should be purposeful and created with passion. What is your writing like? Do you open up to your reader emotionally? Do you have an endgame? Let's understand how it's possible to connect with your readers through your writing in the most effective...

Everywhere you look there are courses and training on social media, including Twitter. Every presenter will tell you why their course is different. In this article I’m going to cut through the clutter and tell you clearly my 10 best tips, which I have learned through trial and error in my small...

Copywriting in the real estate industry is vital to your success, such as building your reputation and thought leadership. Unique and valuable copywriting will bring value to vendors and capture the attention of clients. Publishing your articles quickly and frequently will increase your exposure,...

Small business used to have a simple formula in the old days. You sell a product or service that someone wants and you earn a profit. These days, it is not that simple. There are so many extra things you can do for your business to improve your brand and your sales. The buzz word these days is...

High quality content is what drives traffic, engagement, and results in sales. And there is no better place for quality content than social media. Content on social media has the potential to organically bring you more traffic and more clients without spending a fortune on running paid ads. But...

What is guest blogging (GB)? GB is when someone who posts an article on a blog that is not their own. Their incentive for doing so is getting backlinks to back the guest’s website. GB is a convenient and great way to promote your website or blog. Imagine that you’re a lawyer and you want to get...

I've always been writing on blogs ever since I stepped foot into social media, and I also never thought the 30 day challenge would have made that much of a difference to what I was already doing, but boy was I wrong. Even if you think you are already good at something, there is always room for...