Digital Marketing Trending Articles

The client, a metro-based trade business, was winning plenty of work but had no clear visibility into true job costs. Quotes were often based on experience and rough estimates, with materials, labour, and overheads not consistently tracked against each job. As costs rose and jobs varied in...

The client, a single-location cafe based in a busy suburban area, was operating without clear visibility into margins or cash flow. Pricing decisions were reactive, costs were creeping up, and the owner often felt unsure whether the business was actually performing as expected. Our approach...

89 billion: that’s the number of business emails sent and received per day in 2012, according to a study by the Radicati Group, Inc. It may not be glitzy or glamorous, but email remains one of the most cost-effective marketing channels for businesses around the world. Email marketing lets you...

1. Overview   What is online marketing? Online marketing is any marketing strategy that promotes a brand, business or person through channels or mediums that require an internet connection such as social media, search engines, websites and email marketing. It can also be known as internet...

The saying goes that if ever you need something done give it to a busy person. You can be assured that the busy person has a set of very useful strategies in place that helps them to get stuff done. Have you ever wondered what their secret is, and how these busy people seem to always get things...

You may experience a situation where you befriend people in your community, and then as time goes on, you begin to trust them, and would even buy from them. The same can be said about Twitter. It is about building relationships with people and getting them to trust you before you prompt them into...

You'll discover that you are exposed to unlimited income opportunities when you get involved with Mainstream Marketing. For instance, there is a well-known Google program where you need to direct traffic clicking on your ads to another website in order to collect commission. The option of selecting...

If you've ever ventured into your Google Analytics account to see where your traffic comes from, you may have seen a row that is referred to as "Direct traffic" in addition this is most likely one of your top 5 sources when it comes to your website traffic sources. So what is it? Direct traffic...

I was recently reading an article about getting your online business ready for Christmas. The article I was reading informed me that more than half of consumers online will have started Christmas shopping before the beginning of December. This idea got me thinking, not about this Christmas, but...