Search Engine Optimisation (SEO) Trending Articles

The client, a metro-based trade business, was winning plenty of work but had no clear visibility into true job costs. Quotes were often based on experience and rough estimates, with materials, labour, and overheads not consistently tracked against each job. As costs rose and jobs varied in...

The client, a single-location cafe based in a busy suburban area, was operating without clear visibility into margins or cash flow. Pricing decisions were reactive, costs were creeping up, and the owner often felt unsure whether the business was actually performing as expected. Our approach...

In the last few years, the increased reliance that the general population have had on their mobile phones has been undeniable, whether it is their mobile phone and/or tablet. Mobile phones have moved on from ‘calls’, to downloading games, and more importantly surfing the Internet. Since the...

It may seem to be unbelievably difficult to achieve online profits as there is so much to implement with regards to SEO. Just think of things like article submission to article directories, building backlinks, video submission, and bookmarking site, to name a few. What do you need to know about SEO...

The most up to date and comprehensive infographic on SEO that's relevant up to 2018 (and beyond). There's something for everyone, from beginner SEO favourites (duplicate content, anyone?) to advanced and technical SEO terms (Javascript rendering, Schema markup, etc.).  Some of the mentioned...

When it comes to online marketing, and Google’s search engine, there are two ways for your website to rank. There is an organic and paid method of ranking your website. This article will discuss the differences between AdWords and SEO, along with their main traits.  What is Google...

Google AdWords has many tools available to help build and develop your AdWords campaign effectively. The structure of your AdWords campaign is imperative; when developing the campaign, issues such as budget and cost-per-click need to be considered. There are four main tools that need to be used...

Seriously, you DON’T want to go there By now, most marketers are aware that Black Hat SEO isn’t a good thing. And yet still, every year Google takes action against thousands – if not millions – of people following this dodgy practice. If you’ve caught yourself feeling tempted to join...

3 Things To Check When Your Google Rankings Drop! It’s a given that no one wants to see a drop in their Search Engine Ranking Position (SERPs), but unfortunately it is something that can affect any business; even if only temporarily. While there will always be some issues that are beyond our...