When it comes to individuals who take extreme stands in "purpose" over "selling", I think we need to use the analogy of the yin-yang symbol to demonstrate a point.

Within each half of the same circle, there is a little bit of the other in each other (represented by contrasting dots). No message can be broadcasted without a bit of "purpose" or a bit of selling.

Many have come to find 'selling' a dirty word, from my experience, from what I believe is a result of traditional push-marketing. Now it has become pull, but the selling aspect is still the same.

Traditional sales was the PUSH of perceived value from a seller to a potential buyer, while modern sales is the PULL of perceived value. Social seems to be the current buzz word, but I always urge entrepreneurs and consumers to be wary of extreme stances on either side of push or pull styles. They are just different tactics for different situations. 

I can't tell you how many times I've heard people talk about being social, on purpose, authentic, etc., only to leave the uninitiated not making any sales whatsoever. If you're in business, cash flow is important, especially in the early days. Many aspirants spend a lot of time and money increasing their emotional intelligence, which isn't a bad thing, yet still not figuring out how to make money for themselves.

It's a limiting belief that sales or marketing is "dirty".

I believe there's nuggets of gold available from tactics of the past - we just need to apply them for today's market and not get caught up in all the hype. Stay ahead, stay hungry.