Welcome to our community of hospitality businesses. We have a range of articles, Q&As; and community discussions to help you start your own business and thrive in the hospitality industry. Get connected with suppliers, discover the latest trends and find tools and solutions to grow.
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Kim Barrett, CEO at Your Social Voice
I actually just recorded two videos on this on the Your Social Voice YouTube channel if you want to go check it out. The limitations of traditional businesses and then how to market traditional businesses.
https://www.youtube.com/watch?v=uJRMjvGxoI4&feature=youtu.be
From my point of view when it comes to 'traditional' businesses you need a bit of a different approach when considering social media campaigns. A restaurant for instance, you're not going to go ahead and create lead ads or get them to opt in to something and then call them up and say oh hey come down for a meal.
Awareness of your restaurant, where you are and what you provide is number 1. Great imagary to attract customers and also giving them a reason to come down. You need a great content plan so you're constantly putting out content about this and people know you're there and what you do best as a restaurant.
The next thing we suggest is the use of Facebook Messenger BOTs. Building a subscriber list to allow you to market to a list of people who are interested in your restaurant or who have been there before would work really well. One of the ways you can build a list is through a competition (that is facilitated by the BOT through your FB Page) and through this. You can also put the QR code of your FB page in store for customers to scan. This all builds you a list within the program you built the BOT on (eg: Chatfuel/ManyChat) and allows you to broadcast out to them (like you would normally via email) directly from your FB page to their messenger. With open rates on emails 20-30% and open rates on messages through messenger 90-100%, your customers/potential customers are sure to see your in store specials that you want to push out!
Hope this helps :)
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The hospitality industry contributes over $100 billion to Australia’s GDP and is a significant driver of economic growth. There are more than 363,000 businesses that employ over 580,000 people across the hospitality sectors.

Source:Australia National Careers Institute
According to Australia Food & Grocery Council’s 2019 State of the Industry Report, the food and beverage sector is the bread and butter of Australia’s manufacturing industry and accounts for 32% of the total manufacturing turnover. Growth for the hospitality industry is steady with an expected revenue growth of 4.6% until 2022 (IBIS World, 2020).
In addition to steady growth and bright prospects, people choose to start a hospitality business for a number of reasons:
The hospitality industry is broad, but it’s generally understood to consist of businesses that provide services in food and beverage (F&B), accommodation and tourism (Australian Industry Insights). Below are some examples of businesses in each sector:
| Food and beverage (F&B) | Accommodation | Tourism |
| Cafes | Hotels | Airbnb rentals and experiences |
| Restaurants | Motels | Travel agencies |
| Food trucks | Bed and breakfasts | Tour operators |
| Catering services | Hostels | Recreation service providers |
| Taverns and pubs | Short-term visitor rentals | Transport and hire service providers |
| Bars and nightclubs | Serviced apartments |
At SavvySME, we have a large community of like-minded hospitality business owners and entrepreneurs that share a common vision of helping each other grow. Whether you run an established cafe or hotel, or you're thinking about starting your own pub or tour operator business, we would love for you to get involved and make the most of the latest industry news, peer discussions, business ideas and advice from industry experts. We can also connect you with suppliers, service providers and tools that will help your business thrive in the competitive hospitality market.
Hospitality is fast-paced and highly competitive. Some of the key things you will need to consider to start, run and grow your business include:
1. Legislation
Firstly, you need to understand the key legislation that applies to your business. For food services these include:
Key legislation for tourism businesses include:
2. Licensing and permit requirements
You will also need to understand your licensing and permit requirements which vary according to your business activities and the state or territory in which you operate. You can search for the permits and licenses you need on the Australian Business License and Information Service(ABLIS) website. Some examples include:
3. Tax requirements
Hospitality businesses have specific tax requirements and you will need to have a good grasp of goods and services (GST) and how it applies to the products or services you sell. Learn more aboutGST and food, andGST for the tourism industry.
4. Health and safety requirements
Under the health and safety law, employers have primary responsibility for health and safety and have a duty to provide a safe workplace and environment for employees, customers and members of the general public. There are also specific health and safety requirements and food safety requirements in hospitality. If you handle food and beverages, this means ensuring your staff are trained in food safety and have a nominated food safety supervisor. Learn more about food safety requirements with HACCP Australia andWorkSafe Australia.
5. Employing staff
If you employ staff, you will need to know the workplace laws and obligations that apply to employers in the hospitality sector. This includes occupational health and safety (OHS), employment law, industry awards and workers’ compensation.
Once the legal boxes are ticked, you can start thinking about the logistics of running a hospitality business. Key considerations include:
In addition to the challenges of juggling the many moving parts of a hospitality business, our community members also discuss broader issues in the industry including:
Some of our most popular Q&As cover topics including:
If you relate to these issues, we’d love for you to join the discussions. In doing so, you will have access to a wide range of resources and find solutions to help your business thrive. Depending on your business, some of the industry professionals and service providers you may work with include:
The industry professionals you work with and suppliers you choose can have a direct impact on the quality of your products, business reputation and bottom line. Learn more about industry professionals you may work with and get connected with the right suppliers in your sector.
As well as connecting with other hospitality business owners, you can also connect with professionals in over 400 solutions. This includes the latest in advertising, branding, customer loyalty, market trend, budgeting and business management.