Welcome to our healthcare and wellness industry group. Here you can find a wide range of resources and get connected with industry professionals to help you start, run and grow your business.
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Being a large and yet defined target market and one that may not openly look for solutions as one would if looking to buy a car or new furniture, there are aspects that can be viewed as hurdles. The media and marketing landscape we dwell in nowadays is all about real value content, as such I would... expand
Being a large and yet defined target market and one that may not openly look for solutions as one would if looking to buy a car or new furniture, there are aspects that can be viewed as hurdles. The media and marketing landscape we dwell in nowadays is all about real value content, as such I would recommend producing content that addresses common issues in relationships and families and deliver it across different mediums - text, visual and video.
By addressing common pain points and offering valuable tips and suggestions, the audience that can relate to these will naturally feel drawn to it (providing it can be found) and the flow-on will be that they may click through to more content or reach out directly through social media or websites. The outreach, therefore, is as important as a smooth and effective UX in order for those interested to get to a more personal point of contact within a few clicks.
There are ample tools available to help with this, such as LeadCaller.com.au (instant lead response management) and of course digital and offline avenues to build and position your brand and content so that it can be found by your target groups.
Bringing real value (tips, insights, stats) as well as real feedback, Q & A and testimonials to your audience is the best way to build trust (fundamental in this field) and position you as a go-to solution (expert) in all things relationship/family therapy. Utilising different forms of publishing might be a great additional avenue to explore in order to build your brand and deliver value-added content to your audience, be it local or on a larger scale.
Online, social media, PR, publishing, and presenting are powerful ways to reach your target market. However, being such a specialised industry and one that is not broadscale, it requires delicate messaging through the right channels and in line with your brand and especially your personal brand. We have worked extensively we unique and specialised brands to know that the same tactics such as used for broad-scale marketing will not work as well here, however the above will work well if executed in the right way. Best of luck! ;)
Healthcare and wellbeing are two of the fastest-growing industries in the world. In Australia, healthcare and social assistance is the largest employing industry and the Australian Industry and Skills Committee predict that 1.9 million will be employed by 2024.
An ageing population, technology advancements, globalisation and changing workforce demographics mean the healthcare industry has and continues to adapt and undergo radical change. These socio-economic trends, as well well as increasing demand for more holistic and allied health services, have cracked open a wealth of opportunities in the industry.
The wellbeing and complementary health sector has also seen considerable growth, with research showing that 70% of Australians are looking for more holistic ways of managing and improving their health and wellbeing.
With such promising outlooks, there’s ample opportunity to start and grow a successful business in the health and wellness industry today.
SavvySME is an online community of business owners, entrepreneurs and industry professionals that come together with the shared purpose of helping each other grow. We have a diverse group of health, allied health and wellness business owner who gain insights and advice, find solutions and benefit from peer support.
You can find plenty of practical information, industry news, trends and best practices in our articles and Q&As. You can learn about other like-minded business owners’ experiences and get involved with important discussions to discover new ideas and people that can help you build your business.
Some of our most popular topics include:
How do I start a healthcare business?
What is the best healthcare business to start?
How do I get clients for my healthcare business?
How do I make my health business stand out?
How can I increase referrals?
The health and wellness industry has become a bit of a buzzword - covering everything from medicine and allied healthcare to alternative health practices such as yoga and supplements. There are many sib-niches within the health and wellness market, but the simple definition is understood to be any business that aims to help people achieve and maintain good physical, mental and social wellbeing.
Healthcare: Medical professionals and healthcare providers that provide care and treatments for patients.
Allied healthcare:Allied healthcare is a range of health-related services that work towards the prevention of disease and illness, rehabilitation and health systems management.
Wellness:The wellness space is broken down into personal services, wellness products, studios and clinics and technology and media.
Although there are some distinctions between these terms, there has been a global shift in the approach to health and wellbeing and both practitioners and clients are seeking out more holistic and integrated healthcare systems.
Most of our healthcare and wellbeing business members include:
GP practices
Home health care agencies
Dentists
Physiotherapists
Chiropractors
Dermatologists
Occupational therapists
Nutritionists/dieticians
Alternative healthcare professionals
Respite care services
Pharmacists
Psychologists
What are the key governing bodies for health practitioners?
The key governing bodies for health practitioners in Australia include:
There are many steps involved when starting a healthcare or wellness business.To start and grow a successful business, you need to have a solid plan from the very beginning. Below is an overview of what you need to do:
Create a business plan:A business plan lays the foundations for your business and sets you up for success. It is also essential when applying for grants or capital funding. A business plan should outline the structure of your business, an operations plan, details of service and product offering, a market analysis, marketing strategy and a financial plan. Learn more aboutbusiness planning.
Registering your business:As well as the standard business registration process (i.e.ABN and ACN registration, business name registration and tax registration), every state has different requirements for healthcare providers to receive payments from Medicare and Medicaid.
Getting the relevant certifications:Every health and allied health professional has different certification and accreditation requirements. Make sure you find out which certifications may apply to your business.
Business finance:Setting up a business can be expensive. You may be eligible for government grants or business loans. Your business could also be a contender for investor funding. Either way, you’ll need a solid business plan to apply for both debt and equity finance.
Purchasing equipment and supplies:To set up your practice you’ll need office fixtures, medical supplies and equipment and practise management software among other things.
What are some of the key considerations when starting and growing a health and wellness business?
There are some key factors you need to consider to start and run a successful business. These include:
What will be your top challenges of running a healthcare business?
How will you fund your business?
What licenses and insurance will you need?
Where will you operate your business from?
What software and equipment will you need to run a practice?
Do you need to follow any local government requirements
Will you hire staff for your practice?
Where will you source healthcare and medical supplies?
Depending on the type of healthcare and wellness business you run, you might need to find suppliers for healthcare equipment and products. Finding good suppliers is a critical part of running any business, but it’s particularly important in an industry where health and wellbeing is the core of what you do. Learn more about how to find suppliers and service providers in healthcare and wellbeing.
Although very different to the corporate world, a healthcare business is still a business, except the customer becomes the patient. It’s very likely that you share similar challenges to commercial business owners. Things like:
Protecting patient data
Increasing the efficiency of invoice and payment processing
Improving patient experience
How to price services/products
Implementing flexible payment models
Best practices for marketing a healthcare business
Staffing issues
Client referrals and acquisition
Some of these problems may sound familiar, and we’d love to hear about your experiences. In addition to connecting you with fellow industry professionals, you can also find experts in over 400 solutions covering everything frombranding anddigital marketing, toemployment law andcashflow management. These are service professionals who specialise in helping small businesses in the healthcare and wellness industry.
Start connecting with other business owners in your industry or post a question to get expert advice on a specific topic.
