Competitive Market Trending Articles

The client, a metro-based trade business, was winning plenty of work but had no clear visibility into true job costs. Quotes were often based on experience and rough estimates, with materials, labour, and overheads not consistently tracked against each job. As costs rose and jobs varied in...

The client, a single-location cafe based in a busy suburban area, was operating without clear visibility into margins or cash flow. Pricing decisions were reactive, costs were creeping up, and the owner often felt unsure whether the business was actually performing as expected. Our approach...

Not so long ago Yellow Pages was the place for small businesses to advertise. Remember those thick books that were so heavy you could use them as a door stopper? Ten years ago I had clients spending $80,000 per year in those tomes. For that investment, you had the privilege of fighting for...

Perception Marketing has become big business and until recently I had applied little thought to the question of perception versus reality. People apparently now build entire careers around Perception Management, they are not involved in Product Development and Product Improvement, their mission...