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The client, a metro-based trade business, was winning plenty of work but had no clear visibility into true job costs. Quotes were often based on experience and rough estimates, with materials, labour, and overheads not consistently tracked against each job. As costs rose and jobs varied in...

The client, a single-location cafe based in a busy suburban area, was operating without clear visibility into margins or cash flow. Pricing decisions were reactive, costs were creeping up, and the owner often felt unsure whether the business was actually performing as expected. Our approach...

There are so many websites that regardless of the quality of content, they still struggle to get visitors through organic search results. So does the answer lie in paid advertising? Maybe, but that’s not the only option available to business owners. As we’ve seen, content, search engine...

There are cases when the taste of you as a designer and the one of your client don't coincide Find out tips about what elements to use to make this work Learn how "click here", "home" button, "search box" and other factors should be used to work best  If you've ever created a website for someone...

A question often asked is whether to use YouTube as the means to host a video on a client's website. There are some pros and cons that businesses have encountered when adopting this approach. Here are some of my thoughts: Firstly You Tube is free and well established. I recommend that you post...

As a blogger, you'll have infinite many options when it comes to your choice of blog portal and publishing tools. It also means that the technical bits often differ between bloggers. Solutions that work on a blog may not work on another. But is it something that most people have in common, so is...

Measuring and tracking online activity for your website is very important. The following are SEO tips that will describe how Google Analytics and Google Webmaster Tools can help track your business and to see how it is growing.  Google Analytics: It is a service offered by Google that creates...

We have meetings every Monday, research almost every second of the day and spending sweat, blood and tears to get a business rolling. What businesses want in the end are conversions. Conversions keep a business operating and thus, the cycle continues. One major section of being able to achieve a...

When approaching web design for your small business, there are things you need to look for beyond who can create the prettiest site. You have to examine your company, its needs and its goals, and come up with a website design that's part of a comprehensive marketing plan. How do you do this? Here...