Video Production

What is Video Production?

Media production covers a wide range of related fields which come together to create communicative, informative or entertaining media across many different mediums. This includes creating film, audio, print media, animations, web material and and more. Media production professionals work together to create everything from the concept to the finished product.

What does a media production company actually do?

A media production company will consist of a management team who organises and schedules projects for the creative department. The management team usually consists of the directors who run the company and account directors or managers who liaise with clients and write briefs for creative. The creative team actually produces the work, which incorporates a broad range of mediums and therefore needs a varied set of skills. A media production company’s creative department might consist of writers, designers, filmmakers, editors, sound engineers, foley artists, animators and developers.

The account managers or account directors work with the clients to understand the goals of the media to be produced. Their role is to create a brief that the client agrees with and which guides the style, content and purpose of the content that is being created. This brief is executed by the creative team, which is typically put together as needed by the account managers. Some media types will only require the input of one creative team member, but others will require many.

Media production companies can also organise staff, production, distribution, and sometimes marketing. As a media production company’s services become wider, the line between a media production company and an advertising agency becomes blurred.