What is Intellectual Property?
It's early days and already a number of questions have been asked in relation to trademarks and trademark registration. So, I thought I'd write a quick article as a cheat sheet on intellectual...
Intellectual property law is designed to encourage innovation by offering protection to those that develop original designs, processes and formulae. These protections allow them to maintain their competitive advantage and therefore profit from their work. IP Australia is the Australian Government agency that administers intellectual property rights and legislation.What is intellectual property?Intellectual property includes patents, copyrights, trademarks, designs and secret processes and formulae. The main requirement is that they be original, and if they satisfy the requirements for intellectual property and they are properly protected, the owner is
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Audit of your intellectual property assets and management practices.
Enforce intellectual property rights against infringement.
File for patents, designs and secret processes and formulae.
Register a trademark in Australia and/or internationally.
Is your business name and/or logo legally protected under a trademark? Why did you do it and when did it become necessary for you to do so?
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Yee Trinh, Cofounder at ONETOUCH ACCOUNTING SOLUTIONS
I’d say as soon as you have a viable product or service that is generating revenue or profit for you. Too often, people get overzealous before testing that they have a profitable business idea. At the start, just registering a business name is enough. Trademarking your business name or logo before you get decent sales or can prove there’s customer demand may turn out to be a waste of your money. But it’s still a good idea to just check the trademark registry to see what has been registered.
Once you have a good gauge on the customer demand and proven sales, then it’s worth considering legally protecting your business’s intellectual properties. This can happen just after starting a business, or some time away. However, if your industry is highly competitive or your solution is somewhat unique, it may be advisable to trademark earlier than later, even right from the start.
It’s always good to consult an intellectual property or business lawyer. There’s no harm and it’s better to be safe than sorry because you don’t need the headache and financial mess in the event of an IP infringement.

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Intellectual property law is designed to encourage innovation by offering protection to those that develop original designs, processes and formulae. These protections allow them to maintain their competitive advantage and therefore profit from their work. IP Australia is the Australian Government agency that administers intellectual property rights and legislation.
Intellectual property includes patents, copyrights, trademarks, designs and secret processes and formulae. The main requirement is that they be original, and if they satisfy the requirements for intellectual property and they are properly protected, the owner is granted a monopoly by law. This is incredibly important in industries where R&D costs are high and where there is a high risk of failure. Intellectual property law incentivises innovation by preventing other businesses from stealing ideas after they have been proven to work.
Protecting your intellectual property offers clear advantages by preventing your competitors from using your innovations, however it can be an expensive and time-consuming process. In some cases, competing businesses can create a derivative product or service which offers many of the same benefits without infringing on intellectual property rights.
Intellectual property lawyers are experts in determining the benefits of protecting intellectual property and advise businesses on whether the cost is justified. They are also well-versed in the process and provide businesses with accurate timelines and costs, before guiding them through the intellectual property registration process.
If you believe your works are original, valuable and you would like to protect them, it is vital to receive qualified legal advice. IP registration is often complex, especially if you want your IP protected in multiple countries. Any legal action you take to protect your properties or to fight an opposing action should be conducted by a legal professional.
Intellectual property lawyers may charge on a fixed fee basis, hourly basis or a combination of both. You can typically expect to pay between $200 to $400 per hour for an experienced IP lawyer, but this may exceed $1,000 depending on the complexity and size of the case, and the lawyer’s reputation.
It's early days and already a number of questions have been asked in relation to trademarks and trademark registration. So, I thought I'd write a quick article as a cheat sheet on intellectual...
In my last article, I touched on the importance of your intellectual property and various ways for you to protect them in order to maintain the advantages they bring to you over your competition....
Is your business name and/or logo legally protected under a trademark? Why did you do it and when did it become necessary for you to do so?
181 Views 2 Answers
When I register a trademark for one class of goods or services, does this automatically give me exclusive rights to use the trademark for all goods...
847 Views 1 Answer