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How to come up with good business name ideas?

Do you have a formula or use tools to generate good business names to consider? What makes a business name good and what makes it bad?

Aishah Mustapha

Aishah Mustapha, Community Manager at ONETOUCH ACCOUNTING SOLUTIONS Premium

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What’s in a business name? Not too much if you execute well, and there is a need in the market for your product or service. Having said that, coming up with a good business name can help your marketing. It involves going down to the essence of your brand.
 
What is your business’s purpose? What problem are you solving? How do you want to make people feel when they hear your name? Those are good starting points. Refer to competitors in your industry by looking at their name, tagline, values or motto. Try to understand why they resonate with customers.
 
Next, you can use business name generators. There’s plenty but the best I’ve found is namelix.com
It even generates logos for you and checks if the domain name is available for that name.
All you have to do is put in a few words you want your brand to be associated with and it uses AI to generate a unique name. It’s quite fun to play around with.

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