Are you missing out on customers through lax marketing?

It can be too easy to let your marketing efforts go and miss out on opportunities to get more of the right people. I'm a talking about the frequency of your marketing efforts and getting customers to notice your business through the amount of effective adverts you put in front of them. It's surely better (in most cases) to put your message out there instead of hiding it.

I have heard of exceptions to this but for most businesses they need to ensure they are seen more often than their competitors.

Not for one minute do I advocate frequently advertising just anywhere, the aim is to be targeted so the right people see what you have and are reminded of your story.

Take a look at the advertising you have done to date, what has worked and what was a waste of money. Now focus on the working ones, do more of that (and yes it can be easy to forget what's working and let things slip)

If you want to keep your business hip and happening then make sure you have the frequency of the adverts happening or risk being run out of town by your competition.