I was driving into the city and traffic being what it was, we were crawling along. I happened to look out the side window and saw the name of the street we were passing – Beehag Avenue. Even though I have driven that way many, many times before it was the first time I’d noticed the name.

My thoughts went straight to the concept of BHAG – a Big Hairy Audacious Goal. Do just about any goal setting programme and you’ll be encouraged to set a BHAG. Why? Because the Big Hairy Audacious Goal is literally magic.

The BHAG serves to inspire you. This is much, much more than motivation. The BHAG is linked to your soul, your higher purpose, your reason for existence. It allows you to overcome obstacles like procrastination, fear and overwhelm. It allows you to persevere when others would quit. To get up off the floor just one more time when you’ve been knocked over by your circumstances. It gives you your big “why?” and in this perspective your “why?” is much more important than the “how?”

Coincidentally I recently came across the concept of an MPOGS – a Monumental Project Of Great Significance - in a blog by Alexandra Franzen. I just loved it because it is also very much aligned to Soul Goals. An MPOGS is defined as a project that:

• You can really sink your teeth into;
• Will dramatically improve a lot of people’s lives;
• Will force you to grow and stretch;
• Will leave a legacy of which you can be deeply proud.

Whilst a BHAG or MPOGS might not be the same as your purpose or your mission, it really should be on purpose or on mission to be truly inspirational. Motivation is great, but inspiration will give you energy whilst you stay up late and/or get up early.

I’m inspired by helping people – most especially women – to uncover (or rediscover) their passion, purpose, vision and values and building a Higher Purpose Business based on that. So naturally my MPOGS revolves around that too – it’s about bringing soul to business and business to soul.

What’s your BHAG or MPOGS?